In simple terms, on-page also known on-site SEO, refers to optimizing web pages to improve website’s SERP’s ranking and get your relevant audience. Unique, high-quality content is always important and On-Page is the cherry on the cake. Basically it is using tools and strategies to increase better.
Checklist On-Page
Google Search Console: All your impressions, clicks, traffic can be watched here.
Keyword Research: Intent, best keywords that define your website.
Longtail/shorttail keywords
Unique, original, clear Content.
Short URLs & Proper Structure
Meta Tags and Meta Properties to define your page better
Title Tags
Website Speed
Optimize for Mobile
Avoid Keyword Stuffing
Do the SEO and properly define the site structure
Website Crawling
Relevant FAQS
Optimize Images
Internal Linking
Heading Optimization
Why On-Page isimportant?
On-Page SEO is essential as it tells Google about your website. It introduces your website to Google and how you provide relevant content to the visitor. It helps your website to be optimized to its maximum potential for the bots to crawl easily and hence in return they rank your website better on SERP.
Just making a website is not enough in today’s web world. It should be optimized to its maximum potential to rank better and that exactly On-Page SEO does for you.